The copy reads, "Come to Spotify and discover your favorite new artist. The ad features Brazilian hip-hop artist Baco Exu do Blues. The overarching theme for these markets is "What's Next," with work that positions Spotify as the best way to discover new music and the best way for young people to make music more a part of their lives.įor example, below is a billboard in Brazil, where the campaign is called "Vem de Spotify" ("It Comes from Spotify"). Spotify is also breaking new creative in emerging markets where it's looking to expand its presence-such as Brazil, Mexico, Columbia, Argentina, France, Italy, Thailand, the Philippines, Indonesia, South Africa and Spain.
"This multifaceted campaign sets the stage as we seek to deepen our connection with the people who already know and love Spotify and cultivate relationships and moments of discovery in areas of the world where we are looking to expand." "Spotify has transformed the way people find and enjoy music and podcasts, giving people around the world easy access to the content they can't get enough of-as well as the ability to discover new favorites along the way," says June Sauvaget, global head of consumer and product marketing at Spotify. 3 Spotify Culture Next survey, Global, among 9,000 respondents 15-40, April 2021. 1, 2 Spotify Culture Next survey, U.S., among 510 respondents 15-40, April 2021. The work was all done in-house, with David Kerr of Hungry Man directing the spots. Explore even more insights, trends, and takeaways for advertisers in this year’s Culture Next.
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